Personal Portfolio
AppWorld 2024: Redefining App Security and Delivery through Storytelling and Design
AppWorld, a multi-day conference previously known as Agility, is a cornerstone event dedicated to advancing discussions surrounding app security and delivery. As a designer for this event, I focused on creating visually compelling and impactful keynote presentations that highlighted F5’s mission to simplify the complexities of securing apps and APIs while bringing a human perspective to the digital landscape. Through compelling scripts, engaging keynotes, and heartfelt video production, our team helped support F5’s vision leading up to and during the event—our on-site support ensured seamless execution throughout the conference week, contributing to the overall success of AppWorld.
Key Contributions
Keynote Design: Designed compelling keynote presentations using PowerPoint, showcasing F5’s leadership in simplifying app and API security.
Stage Graphics Production: Collaborated with Creative Director Joel Ertsgaard and Digital Media Manager Jeff Aldridge to produce dynamic stage graphics for the closing ceremony performance, utilizing Adobe AfterEffects and Premiere Pro.
Collaboration: Conducted weekly review meetings with F5 executives to refine presentation visuals and align them with the event’s strategic goals.
Created during my time as a Senior Designer at ZUM Communications.
Adobe Document Cloud: Showcasing AI in the Workplace
For Adobe’s Document Cloud team, I designed pitch deck presentations that demonstrated innovative ways AI could transform workplace productivity and workflows. This work effectively communicated Adobe’s vision for AI in the workplace, helping inspire and engage key stakeholders.
Key Contributions
Strategic Design Collaboration: Worked closely with team in weekly strategy sessions to refine content and create impactful designs.
AI-Focused Storytelling: Developed visually engaging presentations that illustrated the potential of AI in enhancing workplace efficiency.
Content Adaptation: Transformed presentation visuals into graphics for blog posts, ensuring cohesive messaging across multiple platforms.
Created during my time as a Senior Designer at ZUM Communications.
Microsoft Commercial Solution Areas: Internal Visual Identity Development
Collaborating with Microsoft’s Commercial Solution Areas, I helped design and develop distinct visual identities for 10 specialized groups, ensuring each identity aligned with Microsoft’s overarching brand while highlighting the unique focus of each group. This project equipped CSA teams with professional, versatile tools for communication and engagement, enhancing both internal collaboration and external communications.
Key Contributions
Custom Branding: Designed unique logos for each group to establish clear, recognizable visual identities.
Comprehensive Asset Suite: Delivered a cohesive set of materials, including PowerPoint templates with curated photos, Outlook email templates, web banners, virtual backgrounds, and animated video bumpers using Adobe AfterEffects.
Brand Consistency: Ensured all assets adhered to Microsoft’s brand guidelines while emphasizing the individuality of each group within the Commercial Solution Areas.
Created during my time as a Senior Designer at ZUM Communications.